We could brag about all of the great opportunities that our students have... or you could hear it from the students themselves.
We offer in depth Digital Marketing Integrated courses with unique Learn n Earn Traineeship program.
" If your business is not on the internet,
then your business will be out of business."
Bill Gates
Become an E - Commerce Professional and help business not to be out of business....
Event Managers are needed today in almost all spheres of life.
Communication and Management 15 months Flagship Program
The marketing communication is going through rapid changes with the development of new technologies resulting in more options available for the marketers in client side and agency side as well. Integrating various marketing communication options in a right manner is a great challenge for the marketers. A trained IMC professional takes in to consideration the holistic view of complete marketing horizon to prepare effective communication plan that meets the business objectives. He/She is not only concerned about the results in terms of numbers but also the financial impact of the same on the organization.
How PGIMC is different than the other post graduate programs in business administration and communication?
The regular MBA courses deal with business administration and not with business 'communication' which in fact is the core of any marketing communication plan. While MBA programs are broad based dealing with marketing, finance and HR etc. as elective subjects, however IMC students learn to develop meaningful integrated marketing communication programs connecting brand with consumers and other stakeholders and thus developing effective relationship with them.
Similarly other programs like mass communication, advertising, PR etc. focus on one discipline only.
“Integrated marketing communication is integration of all marketing tools, approaches, and resources within a company which maximizes impact on consumer mind and results into maximum profit at minimum cost. IMC focuses on comprehensive plan of promotional mix comprising of Print , Electronic , Outdoor , Digital Marketing , Direct Marketing, Sales and Product Promotion, Public Relation , Experiential Marketing and evaluates the strategic roles of these disciplines to provide ideal balance for clarity, consistency and maximum communication impact”.
What is Integrated Marketing Communication?
IMC is customer centric result oriented strategic approach to marketing which manages internal and external communication resources to produce specific behaviour amongst specific group of individuals leading to predictable return on investment.
IMC Approach
Strategic, not just tactical approach to planning
Behavioral objectives, not just communications measurements
Accountable for return on investment
Student has the advantage of availing final placement offers after successful completion of 15 months of professional program and complete his MBA in flexi hours. This fast tracks his employability.
Student is prepared both with integrated marketing communication knowledge and practice through the professional program and managerial skills through MBA. This enables him to fast track his career growth.
To provide a comprehensive view of the theoretical and practical aspects in Integrated Marketing Communications
To ensure that students obtain an extensive and in-depth knowledge of the disciplines.
To explain the techniques and approaches for the analysis, planning, implementation, delivery and evaluation of the marketing communication process.
To provide students with an insight into each of the six primary promotional mix, i.e. advertising, direct marketing, internet and mobile marketing, sales promotion, public relations & personal selling.
To explain the interdependence and the significance of mixed media.
To prepare students for a career in Integrated Marketing Communications and for further study for professional qualifications.
To specialize students in any one of the Marketing Communication discipline.
